Privacy Policy

Introduction

At Ironside, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you visit our website or use our services.

We are committed to protecting your personal data and respecting your privacy rights. This policy outlines our practices concerning data collection and processing, and provides you with information about your rights under applicable data protection laws.

Information We Collect

We collect different types of information to provide and improve our services:

How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our services: We use your information to respond to your inquiries, process your requests, and deliver the services you've requested from us.
• To improve our website: We analyze usage data to understand how visitors interact with our website and identify areas for improvement.
• To communicate with you: We may send you service-related communications, respond to your questions, and provide you with information you've requested.
• To ensure security: We use your information to protect our website, prevent fraud, and maintain the security of our systems.
• For legal compliance: We may process your information to comply with legal obligations, resolve disputes, and enforce our agreements.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you provide us with your information through contact forms or cookie preferences, you give us consent to process your data for specified purposes.
• Legitimate interests: We may process your data when necessary for our legitimate business interests, such as improving our services, preventing fraud, or ensuring website security.
• Legal obligations: We process your information when required by law or to comply with legal processes.

Data Sharing and Third Parties

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

• Service providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Analytics providers: We use analytics services to understand website usage and improve our services. These providers may collect and process information about your website visits.
• Legal requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe such action is necessary to comply with legal obligations.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers.
• Access controls: We limit access to personal information to authorized personnel who need it to perform their job functions.
• Regular monitoring: We regularly monitor our systems for potential vulnerabilities and attacks.
• Secure storage: Personal data is stored on secure servers with restricted access.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to implementing industry-standard security practices.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period depends on the type of data and the purpose for which it was collected:

• Contact information: We retain contact form submissions and email correspondence for a reasonable period to respond to inquiries and maintain business records.
• Analytics data: Website usage data is typically retained for a period sufficient to analyze trends and improve our services.
• Cookie data: Cookie data is retained according to the retention periods specified in our Cookie Policy.

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

• Avoid filling out contact forms, account registrations, or any data-submitting features
• Disable cookies through your browser settings (see our Cookie Policy for more details)
• Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided below. We will process your request promptly.

Under applicable data protection laws, you have the following rights:

• Right to access: You can request information about the personal data we hold about you.
• Right to rectification: You can request correction of inaccurate or incomplete personal data.
• Right to erasure: You can request deletion of your personal data in certain circumstances.
• Right to data portability: You can request a copy of your personal data in a structured, commonly used format.
• Right to object: You can object to the processing of your personal data in certain circumstances.
• Right to restrict processing: You can request that we limit how we use your personal data in certain situations.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

International Data Transfers

We are based in the United Kingdom and primarily process data within the UK and European Economic Area. If we transfer your personal data to countries outside these regions, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.